Pigface is a marketing consultancy created by Charlie Syme

We work with startups, not-for-profits and change-making businesses to support their growth with a smart & simple marketing program.

This can look like:

Fractional Chief Marketing Officer (CMO)
Special projects
Content creation

Pigface gets it done, and loves to grow.

Get in touch

Our Marketing Specialities

Marketing Strategy 🗺
Brand Storytelling 📚
Content Production 📽
Employer Branding 👩‍👧‍👦

Some cool stuff we’ve done

Content creation for website

CRANK is an NDIS coaching service built around a love of community, gaming and media.
We created 70+ brand new content pages about how CRANK helps develop new skills while breaking down barriers faced due to autism, anxiety and depression.
Massive increase in leads

Sustainable Australia Fund offers business loans for environmentally friendly building upgrades. After privatising, the business needed a big uptick in leads and loans.
We created a lead-generation website that simplified the message to its key benefits. This strategy resulted in a rapid 8x jump in leads for the sales team to work on converting.
Complex concepts into compelling narratives

Charlie played a pivotal role in reshaping how we communicate our company's mission and vision. His ability to distill complex concepts into compelling narratives has not only attracted potential clients but has fostered a sense of purpose and unity within the organisation.
David Bacon
A new SaaS brand

TFS Green had designed and built a brand new software platform to meet the ever changing needs of the booming renewables sector.
We researched and designed a SaaS brand that would take them into the future.
$50m raised

Running up to six campaigns per year for Oxfam Australia saw more than $50m raised over five years, using creative and narrative hooks like goats, water buckets, pineapples and more.
High performing leader, strategist and values-led visionary

Charlie’s leadership style is considered and enabling, his approach strengths based and innovative. He is also great fun.
Katy Southall
Building trust within the sales & exec teams

Charlie took the time to master his understanding of products, services, customers and culture. This allowed him to create and deliver successful marketing strategies, a strategic rebranding, growth and lead generation.
James Wark
Recurring revenue

One Girl had incredibly loyal supporters, but made a huge chuck of its annual revenue in one campaign, once a year. It was terrifying.
We designed a monthly giving program for supporters to extend their commitment and secure the organisation’s future.

About Charlie

Renowned marketing guru Seth Godin said about becoming a marketer: “Go find a charity that you care about and raise $10k for them”

That’s exactly what Charlie Syme did, only it was $50m for Oxfam Australia. Since then he’s been helping great brands like B Lab, Swinburne and Transpire to elevate their work with simple, impactful marketing – and having a blast while doing it.

Charlie loves telling great stories, working with great people and and getting fired up over important stuff.

Okay, but
why Pigface?

Pigface is a beautiful & tough native Aussie succulent.

You might recognise it from creeping over the dunes, re-greening urban spaces, psychedelic purple + yellow flowers, or surprising salty fruits.

No matter where you find it, Pigface just loves to grow.

Get in touch

You’ll mostly find us hanging out in the inner-northern suburbs of Narrm, Victoria, Australia. But if a bump-in is leaving too much to chance, send a message using the form and we can tee something up.