Fractional

Chief Marketing Officer

If you feel like you need senior level marketing leadership, but not all the time, then a Fractional CMO might be just what you need:

Marketing support at a seniority you can trust, and a scale you can afford.

What it looks like

  • Marketing Strategy

    We’ll do a quarterly strategy session, to be certain we’re all aligned and clear on who we’re targeting, how we’re going to speak to them and what activities we’re going to roll out to influence them.

  • Consistency & rhythm

    Based on the agreed strategy, we’ll get work on creating smart & impactful content that highlights you at your best.

  • Impact & scale

    It won’t happen overnight, but you will begin to see results from a well designed marketing plan. We’ll provide insights on performance and tweak our executions as we go to maximise impact.

✺ Frequently asked questions ✺

  • To be honest, it may not be! If you can find someone brilliant to come on board and you can afford their salary, then go for it. But additional flexibility in seniority and scalability is often important and worth thinking about.

  • Exactly, that’s the magic. To grow your business you’ll need to move beyond time-intensive business development and begin speaking to lots of your people at once.

  • Honestly, either are great.

    This might be your first marketing hire and your only investment in marketing and growth — that’s a good way to go.

    Or you may have a more junior staff member who could benefit from marketing leadership and guidance.

  • Firstly, great work with the use of the word ‘invest’ 😎 because that’s what it is.

    The beauty of the fractional model is we can design something to suit your budget now, that can grow as you grow.

  • Absolutely, this is an ideal scenario. We can set up a program that’s running and working, gather plenty of insights along the way, then help you find the right person to take over when you’re ready.

  • This is a flexible, creative solution that can suit many businesses. But especially if you:

    • Find yourself running around and wasting time to do basic marketing tasks like posting or blogging

    • Really aren’t sure if any of the marketing activities you’ve done in the past have worked or not

    • Would love an experienced, trustworthy person to build a marketing strategy with

    • Know you need to do better with marketing but don’t know where to begin